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Marketing Research : A Problem-Solving Approach

Sudman, Seymour

Marketing Research : A Problem-Solving Approach - Boston : McGraw-Hill, 1998 - xii, 737p.; ill. 25cm

ISBN: 0079136702

Subjects--Topical Terms:
Marketing Research
Management

Dewey Class. No.: 658.83 / SUD

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Marketing Research : A Problem-Solving Approach