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Advertising and the Marketing Process : A Modern Economic View

Ekelund, Robert B.

Advertising and the Marketing Process : A Modern Economic View - California : Pacific Research Institute for Policy, 1988 - xxx, 212p.; 22cm

ISBN: 0936488212

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / EKE

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Advertising and the Marketing Process : A Modern Economic View