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Internet Marketing : Integrating Online and Offline Strategies

Roberts, Mary Lou

Internet Marketing : Integrating Online and Offline Strategies - Boston : McGraw-Hill, Inc., 2003 - xix, 471p.; ill. 25cm

ISBN: 0072827033

Subjects--Topical Terms:
Internet Marketing

Dewey Class. No.: 658.84 / ROB

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Internet Marketing : Integrating Online and Offline Strategies