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Business Marketing : Connection Strategy, Relationships, and Learning

Dwyer,F. Robert

Business Marketing : Connection Strategy, Relationships, and Learning - Boston : Irwin-Mcgraw-Hall, 1999 - xxix, 670p.; ill. 26cm

ISBN: 0256221332

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / DWY

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Business Marketing : Connection Strategy, Relationships, and Learning