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The 22 Immutable Laws of Branding

Ries, Al

The 22 Immutable Laws of Branding - London : HarperCollins Publisher, 1998 - viii, 179p.; 19cm

ISBN: 0006531296

Subjects--Topical Terms:
Business Management

Dewey Class. No.: 658.827 / RIE

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The 22 Immutable Laws of Branding