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Strategic Marketing Management : A Means-end Approach

Parry, Mark E.

Strategic Marketing Management : A Means-end Approach - New York : McGraw-Hill, Inc., 2001 - ix, 275p.; ill. 23cm

ISBN: 0071372229

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / PAR

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Strategic Marketing Management : A Means-end Approach