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Marketing Management : An Asian Perspective

Kotler, Philip

Marketing Management : An Asian Perspective - 3rd. Ed.; - Singapore : Prentice-Hall, Inc., 2003 - xxv, 771p.; Col.ill. 26cm

ISBN: 0131001353

Subjects--Topical Terms:
Marketing Management
Marketing Strategies

Dewey Class. No.: 658.8 / MAR

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Marketing Management : An Asian Perspective