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Differentiate or Die : Survival in Our Era of Killer Competition

Trout, Jack

Differentiate or Die : Survival in Our Era of Killer Competition - Chennai : EastWest Books (Madras) Pvt. Ltd., 2000 - x, 236p.; 21cm

ISBN: 8186852913

Subjects--Topical Terms:
Business Competition
Competitive Advantage
Marketing Strategy

Dewey Class. No.: 658.8 / TRO

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Differentiate or Die : Survival in Our Era of Killer Competition