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Consumer Behavior and Marketing Strategy

Peter, J. Paul

Consumer Behavior and Marketing Strategy - Boston : Irwin-Mcgraw-Hall, 1996 - xxvii, 738p.; Col.ill. 24cm

ISBN: 0256139040

Subjects--Topical Terms:
Consumer Behavior
Marketing

Dewey Class. No.: 658.8342 / PET

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Consumer Behavior and Marketing Strategy