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Consumer Behavior : Implications for Marketing Strategy

Hawkins, Del I.

Consumer Behavior : Implications for Marketing Strategy - 6th. Ed.; - Chicago : IRWIN, 1995 - xix, 649p.; Col.ill. 26cm

ISBN: 0256139725

Subjects--Topical Terms:
Consumer Behavior
Marketing Surveys

Dewey Class. No.: 658.8 / HAW

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Consumer Behavior : Implications for Marketing Strategy