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Global Marketing : Foreign Entry, Local Marketing and Global Management

Johansson, Johny K.

Global Marketing : Foreign Entry, Local Marketing and Global Management - 2nd. Ed.; - Boston : Irwin-Mcgraw-Hall, 2000 - xx, 604p.; 28cm

ISBN: 0073658634

Subjects--Topical Terms:
Export Marketing
Export Marketing--Management

Dewey Class. No.: 658.8 / JOH

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Global Marketing : Foreign Entry, Local Marketing and Global Management