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Strategic Electronic Marketing : Managing E-Business

Kleindl, Brad Alan

Strategic Electronic Marketing : Managing E-Business - Australia : Thomson, 2003 - xxi, 428p.; ill. 24cm

ISBN: 032417893x

Subjects--Topical Terms:
Telemarketing
Database Marketing

Dewey Class. No.: 658.8 / KLE

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Strategic Electronic Marketing : Managing E-Business