Normal view MARC view ISBD view

Basic Marketing : A Managerial Approach

Mccrathy, Jerome E.

Basic Marketing : A Managerial Approach - 7th. Ed.; - Homewood : Richard D. Irwin, Inc., 1981 - xix, 762p.; ill. 24cm

ISBN: 0256025339

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / MCC

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

IIMT Campus Library
Online Public Access Catalogue (OPAC)

Welcome to Our Library

Explore Our Collection

Study Spaces

Peer Learning Zone

Basic Marketing : A Managerial Approach