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Best Practices in International Marketing (Record no. 145)

MARC details
000 -LEADER
fixed length control field 00518nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250123s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030340365
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 382.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number RON
100 ## - PERSONAL NAME (AUTHOR)
Personal name Ronkainen, Ilkka A.
245 #0 - TITLE STATEMENT
Title Best Practices in International Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Texas :
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harcourt College Publisher,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 393p.;
300 ## - PHYSICAL DESCRIPTION
Dimensions 23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing / Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.

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