Internet Marketing : Building Advantage in a Networked Economy

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TextPublication details: Boston : Mcgraw-Hall/Irwin, 2004Edition: 2nd. EdDescription: xxxi, 743p.; ill. 26cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	IIMT Library 3rd Floor		Lending Collection		658.8 INT (Browse shelf(Opens below))					Available			0000179

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Previous	658.8 GOL Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer	658.8 HAW Consumer Behavior : Implications for Marketing Strategy	658.8 INT Internet Marketing : Strategy, Implementation and Practice	658.8 INT Internet Marketing : Building Advantage in a Networked Economy	658.8 JOH Global Marketing : Foreign Entry, Local Marketing and Global Management	658.8 KEA Network Marketing : Another Form of Direct Sales	658.8 KLE Strategic Electronic Marketing : Managing E-Business	Next