Mcdaniel, Carl <br/><br/>
Contemporary Marketing Research 

 - 4th. Ed.; 
 - Cincinnati :  South-Western College Publishing,  1999 
 - xxxvi, 780p.;  Col.ill.  26cm 
<br/><br/><label>ISBN: </label>0324006039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD