Sudman, Seymour <br/><br/>
Marketing Research : A Problem-Solving Approach 

 - Boston :  McGraw-Hill,  1998 
 - xii, 737p.;  ill.  25cm 
<br/><br/><label>ISBN: </label>0079136702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / SUD