Zikmund, William G. <br/><br/>
Essentials of Marketing Research 

 - Australia :  Thomson,  2003 
 - xxi, 452p.;  Col.ill.  25cm 
<br/><br/><label>ISBN: </label>0324182570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK