TY  - BOOK
AU  - Ekelund, Robert B.
AU  - Saurman, David S.
TI  - Advertising and the Marketing Process : A Modern Economic View
SN  - 0936488212
U1  - 659.1 
PY  - 1988///
CY  - California
PB  - Pacific Research Institute for Policy
KW  - Advertising
ER  -