TY  - BOOK
AU  - Dwyer,F. Robert
AU  - Tanner, John F.
TI  - Business Marketing : Connection Strategy, Relationships, and Learning
SN  - 0256221332
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Irwin-Mcgraw-Hall
KW  - Marketing
ER  -