Baker, Michael J. <br/><br/>
Marketing Strategy and Management 

 - 3rd. Ed.; 
 - London :  Macmillan,  2000 
 - xxvi, 542p.;  24cm 
<br/><br/><label>ISBN: </label>0333748565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK