TY  - BOOK
AU  - Trout, Jack
TI  - Trout on Strategy : Capturing Mindshare, Conquering Markets
SN  - 0070587604
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing Management
KW  - Strategic Planning
KW  - Success in Business
ER  -