Ries, Al <br/><br/>
The 22 Immutable Laws of Branding 

 - London :  HarperCollins Publisher,  1998 
 - viii, 179p.;  19cm 
<br/><br/><label>ISBN: </label>0006531296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE