TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The 22 Immutable Laws of Branding
SN  - 0006531296
U1  - 658.827 
PY  - 1998///
CY  - London
PB  - HarperCollins Publisher
KW  - Business Management
ER  -