Parry, Mark E. <br/><br/>
Strategic Marketing Management : A Means-end Approach 

 - New York :  McGraw-Hill, Inc.,  2001 
 - ix, 275p.;  ill.  23cm 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR