Kotler, Philip <br/><br/>
Marketing Management : An Asian Perspective 

 - 3rd. Ed.; 
 - Singapore :  Prentice-Hall, Inc.,  2003 
 - xxv, 771p.;  Col.ill.  26cm 
<br/><br/><label>ISBN: </label>0131001353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR