TY  - BOOK
AU  - Kotler, Philip
AU  - Ang, Swee Hoon
TI  - Marketing Management : An Asian Perspective
SN  - 0131001353
U1  - 658.8 
PY  - 2003///
CY  - Singapore
PB  - Prentice-Hall, Inc.
KW  - Marketing Management
KW  - Marketing Strategies
ER  -