TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Differentiate or Die : Survival in Our Era of Killer Competition
SN  - 8186852913
U1  - 658.8 
PY  - 2000///
CY  - Chennai
PB  - EastWest Books (Madras) Pvt. Ltd.
KW  - Business Competition
KW  - Competitive Advantage
KW  - Marketing Strategy
ER  -