TY  - BOOK
AU  - Langford-Wood, Naomi
AU  - Salter, Brian
TI  - CRM in a Week
SN  - 0340857668
U1  - 658.8 
PY  - 2002///
CY  - London
PB  - Hodder & Stoughton Ltd.
KW  - Customer Relationship Management
KW  - CRM
KW  - Marketing Strategy
ER  -