TY  - BOOK
AU  - Rackham, Neil
TI  - The SPIN Selling Fieldbook : Practical Tools, Methods, Exercises and Resources
SN  - 0070594163
U1  - 658.85 
PY  - 1996///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Selling--Handbook, Manuals, etc.
KW  - Sales Promotion--Handbook, Manuals, etc
ER  -