Whitwell, Gregory <br/><br/>
Marketing Management : A Value-Based Approach 

 - Milton :  John Wiley & Sons Australia, Ltd.,  2003 
 - xvi, 455p.;  25cm 
<br/><br/><label>ISBN: </label>0470800968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WHI