TY  - BOOK
AU  - Whitwell, Gregory
AU  - Lukas, Bryan A.
AU  - Doyle, Peter
TI  - Marketing Management : A Value-Based Approach
SN  - 0470800968
U1  - 658.802 
PY  - 2003///
CY  - Milton
PB  - John Wiley & Sons Australia, Ltd.
KW  - Marketing Management
ER  -