Peter, J. Paul <br/><br/>
Consumer Behavior and Marketing Strategy 

 - Boston :  Irwin-Mcgraw-Hall,  1996 
 - xxvii, 738p.;  Col.ill.  24cm 
<br/><br/><label>ISBN: </label>0256139040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET