TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C.
TI  - Consumer Behavior and Marketing Strategy
SN  - 0256139040
U1  - 658.8342 
PY  - 1996///
CY  - Boston
PB  - Irwin-Mcgraw-Hall
KW  - Consumer Behavior
KW  - Marketing
ER  -