@book{1941,
	author = {Thompson, Arthur A. and Strickland, A. J. },
	title = {Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts & Cases},
	publisher = {Tata McGraw-Hill Publishing Company Limited,},
	year = {2006},
	address = {New Delhi :},
	edition = {14th. Ed.;}
}