TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A. J. 
TI  - Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts & Cases
SN  - 0070600899
U1  -  658.4012 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Strategic Management
ER  -