Arens, William F. <br/><br/>
Contemporary Advertising 

 - 10th. Ed.; 
 - Boston :  McGraw-Hill-Irwin,  2006 
 - xl,614p.;  ill.  28cm 
<br/><br/><label>ISBN: </label>0072964723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE