Belch, George E. <br/><br/>
Advertising and Promotion : An Integrated Marketing Communications Perspective 

 - 4th. Ed.; 
 - Boston :  Irwin-Mcgraw-Hall,  1998 
 - xxii, 762p.;  Col.ill.  28cm 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales Promotion <br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL