TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion : An Integrated Marketing Communications Perspective
SN  - 0256218994
U1  - 659.1 
PY  - 1998///
CY  - Boston
PB  - Irwin-Mcgraw-Hall
KW  - Advertising
KW  - Sales Promotion
KW  - Communication in Marketing
ER  -