Roberts, Mary Lou <br/><br/>
Direct Marketing Management 

 - New Jersey :  Prentice-Hall, Inc.,  1989 
 - xxii, 501p.;  ill.  24cm 
<br/><br/><label>ISBN: </label>013214784x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROB