TY  - BOOK
AU  - Cravens, David W.
AU  - Merrilees, Bill
AU  - Walker, Rhett H.
TI  - Strategic Marketing Management for the Pacific Region
SN  - 0074705881
U1  - 658.8 
PY  - 2000///
CY  - Australia
PB  - McGraw-Hill, Inc.
KW  - Marketing-Pacific Region-Decision Making
KW  - Marketing-Pacific Region-Management
ER  -