Kotler, Philip <br/><br/>
Principles of Marketing 

 - 19th. Ed.; 
 - India :  Pearson India Education,  2023 
 - xxiv, 736p.;  Col.ill.  27cm 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI