Rao, Vithala R. <br/><br/>
Analysis for Strategic Marketing 

 - New York :  Addison-Wesley Longman,  1998 
 - xiii, 514p.;  23cm 
<br/><br/><label>ISBN: </label>0321001982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAO