TY  - BOOK
AU  - Rao, Vithala R.
AU  - Steckel, Joel H.
TI  - Analysis for Strategic Marketing
SN  - 0321001982
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - Addison-Wesley Longman
KW  - Marketing
ER  -