Quelch, John A. <br/><br/>
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective 

 - Singapore :  Prentice-Hall, Inc.,  1996 
 - xi, 507p.;  ill.  23cm 
<br/><br/><label>ISBN: </label>0135770572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAS