TY  - BOOK
AU  - Quelch, John A.
AU  - Leong, Siew Meng
TI  - Cases in Marketing Management and Strategy : An Asia-Pacific Perspective
SN  - 0135770572
U1  - 658.8 
PY  - 1996///
CY  - Singapore
PB  - Prentice-Hall, Inc.
KW  - Marketing Management
ER  -