Contemporary Services Marketing Management : A Reader 

 - London :  The Dryden Press,  1997 
 - xiv, 537p.;  24cm 
<br/><br/><label>ISBN: </label>0030990351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CON