TY  - BOOK
AU  - Hogg, Gillian
AU  - Gabbott, Mark
TI  - Contemporary Services Marketing Management : A Reader
SN  - 0030990351
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - The Dryden Press
KW  - Services Marketing
KW  - Marketing Management
ER  -