Mccrathy, Jerome E.  <br/><br/>
Basic Marketing : A Managerial Approach 

 - 7th. Ed.; 
 - Homewood :  Richard D. Irwin, Inc.,  1981 
 - xix, 762p.;  ill.  24cm 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC