TY  - BOOK
AU  - Mccrathy, Jerome E. 
AU  - Brogowicz, Andrew A.
TI  - Basic Marketing : A Managerial Approach
SN  - 0256025339
U1  - 658.8 
PY  - 1981///
CY  - Homewood
PB  - Richard D. Irwin, Inc.
KW  - Marketing Management
ER  -